Dutch Lily Days 2024

Focus on trends during Dutch Lily Days

The annualDutch Lily Daysevent is the best place to review first hand the latest trends in lily land. Running from June 4 to 7, 2024, the spotlight will be turned on the newcomers in the assortment.We focus in particular on pollen-free lilies, more resistantvarieties andunscentedones. The participants are looking forward to showing the visitors the novelties they have on offer.

For the past few years there has been a great interestindouble-bloomed lilies. These stunning flowersare clear winnersand a favourite among consumers, with their profusion of petals, some evenresembling peonies. There is also an increasing demand forpollen-freevarietiesthat the breeders have paid attention to.

Scented ornot
Pollen is not the only aspect that consumers would like to see improved in lilies; their pervasive scentis not always appreciated. That is why more breeding work has been done to create less heavilyscentedandunscented novelties. But as there are also still markets that demand a scent, the scentedlily will remain widely available.

Resilience and sustainability
Resistance is another topic that will undoubtedly come up at the Dutch Lily Days. Sustainably cultivated flowers are a must in modern societyso breeders are working hard to improve the resilience of lilies.In the coming years major advances are expected, and it will become apparent if the sector has gotten there in time.

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